STRATEGIC PLAN

 

Of

 

 

Whistle Stop Gallery Society

 

 

FOR  2007

 

 

 

 

 

 

 

 

 

STRATEGIC PLAN OF: Whistle Stop Gallery Society

 

 

MISSION

 

The mission of this organization is to:

 

To encourage lifelong learning through the arts.

 

-To create an environment for vigorous artistic and cultural expression.

 

-To provide opportunities for diverse experiences through participation and exhibition.

 

PURPOSE

 

The purpose of this organization is to:

 

-To promote and encourage the creation of arts and crafts in the Robson Valley

 

-To provide technical, administrative, logistical and design support to artists and crafters

 

-To engage the community in the appreciation of the value of art and culture

 

-To provide a venue for the display and sale of arts and crafts

 

PRIORITIES

In order to accomplish it purpose and mandate, the following priorities have been set for 2007:

 

 

1.         Create a public art display engaging the community in the creative process

 

2.         Market the Robson Valley as an Art and Culture hub

 

3.         Provide art/craft education to community at large

 

4.         Continue to encourage membership in the Whistle Stop Gallery Society

 

5.         Develop resources to provide ongoing support to artists and crafters

 

 

Priority No. 1:   

 

 

STRATEGIC DIRECTION

 

ACTION REQUIRED

 

NOTES

 

KEY DATES

Public Art Display

 

Ongoing creation of Historical Murals

 

Working in partnership with Robson Valley Secondary School, artists and the community of McBride the WSG Society is going to help in the creation of a series of murals to be applied to public and private buildings.

 

 

 

Apply for funding

Seek out partnerships

Engage artists/community leaders

BC Gaming Commission/Arts Now – Legacies 2010/Village of McBride funded initiative – more funding sought

April 01 -  06

Ongoing

Develop Lesson plan – hire teachers/artists – engage students

 

 

Work with Rick Thompson (RVSS)

 

Nov. 01

 

Create designs – map out plan/ business partnering/targeted advertising

 

Ongoing throughout winter – priority given to businesses willing to contribute to project

Nov 01 07

 March 01 07

Mural application

Community engagement exercises – dinners/dances encourage community support.

 

Canada Day Celebrations to coincide with opening

May 01 07

June 30 07

 

Grand unveiling July 01 07

 

STRATEGIC PLAN OF: Whistle Stop Gallery Society

 

 

Priority No. 2:  

 

 

STRATEGIC DIRECTION

 

ACTION REQUIRED

 

NOTES

 

KEY DATES

 

 

Market the Robson Valley

as an

Art and Culture hub

 

 

Create studio tours –

Brochure outlining same
 

Engage artists and crafters to open studios for planned events

Jan 01 07

Sept 30 07

 

ongoing

 

Artwalk in production – find better methods of display – add to brochure

 

Work with businesses and artists – funding required

 

March 2007 - ongoing

 

Create and access marketing opportunities and partnerships with Northern BC Tourism/RDFFG/CSAC and CBT in order to increase cultural visibility

 

 

 

Matching funding

 

 

ongoing

 

 

 

 

 

 

 

Priority No. 3:  

 

 

STRATEGIC DIRECTION

 

ACTION REQUIRED

 

NOTES

 

KEY DATES

 

Provide art/craft education to

community at large

 

 

Engage artists to provide art/craft instruction

 
 

Paid through course fees

 

 

Oct 01 06

ongoing

 

Market to community at large

 

 

Partner with McBride Library

 

ongoing

 

Continue Summer Fun Program partnering with McBride Public Library

 

 

 

 

Jul 01 07

Sept 01 07

 

 

 

 

 

 

 

Priority No.4:  

 

 

STRATEGIC DIRECTION

 

ACTION REQUIRED

 

NOTES

 

KEY DATES

 

Continue to encourage

membership in

the

Whistle Stop

Gallery Society

 

 

Continue to provide warm supportive atmosphere

 
 

Happy artists are Gallery artists

 

 

ongoing

 

Keep membership fees low and value high – advertise locally – WOM

 

Gallery artists are Happy artists

 

ongoing

 

Ongoing display and production support

 

Happy artists are Gallery artists

 

 

ongoing

 

Communication via newsletters etc

Actively seek out new artists via WOM

Gallery artists are Happy artists

 

ongoing

 

 

STRATEGIC PLAN OF: Whistle Stop Gallery Society

 

Priority No. 5:  

 

 

STRATEGIC DIRECTION

 

ACTION REQUIRED

 

NOTES

 

KEY DATES

 

 

Develop resources to provide ongoing

support to artists and crafters

 

 

Encourage communication and sharing of information among artists and staff.

 
 

 

Ongoing

 

Hold courses, seminars re taxes, business strategies,  marketing, media etc

 

 

Ongoing

Provide staff education and training to better assist Society members in marketing/producing/pricing

 

 

Ongoing

 

Provide free tech support to Society members re brochure design, product pricing, supplies/  web design and support

 etc

 

 

Ongoing